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CMO Katie Bisbee & CMO Sarah Gormley

Katie Bisbee CMO

Katie Bisbee

Katie leads the marketing and branding for, engaging over 2 million donors and teachers in supporting public school classrooms. Before forming the marketing team four years ago, Katie led the expansion to serve schools across the east coast.

Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the school. She is an alumni of Leadership Charlotte (2011) and was named to Charlotte Business Journal's ' 40 Under 40' (2010).

Sarah Gormley CMO Girls Scouts of the USA

Sarah Gormley
CMO Girls Scouts of the USA

In her role as Chief Marketing Officer at Girl Scouts of the USA (GSUSA), Sarah Gormley leads brand, digital, and content marketing work, driving change across the enterprise, including 112 regional councils. 

Sarah joined GSUSA in 2012, and, consistent with Girl Scouts’ efforts to better serve girls and volunteers, she has redesigned the Marketing team as well as established new methods for driving engagement and measuring results and campaign effectiveness.  

Later Event: July 28
Blogologues Workshop